Privacy Policy

[Effective Date: January 21, 2023]

This Privacy Policy describes how Cheerland Biotechnology (“we”, “our”, “us”) use and protect information you provide through your use of this website (the “Website”, or our general information inquiry (on the Contact page) and other services (collectively the “Services”).

Please read this Privacy Policy carefully and feel free to contact us if you have any questions, using the contact information provided in the Contact Us section below.

  • When visitors use the Contact form to submit a general inquiry, we collect the following information:

    Required: Name, E-mail Address, Company Name, Title, Country, Subject of Interest, Inquiries/Comments.

    Optional: Phone Number, Referral

  • We may use the information we collect from you to conduct certain activities such as replying to inquiries, improving the website or other aspects of our business, maintaining business records, and/or conducting market research.

  • A cookie is a small text file that a website saves on your computer or mobile device when you visit the Website. It enables the Website to remember your actions and preferences (such as language preferences) over a period of time, so you don’t have to keep re-entering them whenever you come back to the Website or browse from one page to another.

    This Website uses cookies to understand how you use the Website, provide certain functionalities on the Website and remember your preferences on the Website. Your web browser will retain the information it collects through cookies for up to [12 months] after collection.

    You can control and/or delete cookies as you wish. For details, please visit You can delete all cookies that are already on your computer, and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a site, and some services and functionalities may not work. To opt out of being tracked by Google Analytics across all websites, visit

  • Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

    These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

  • We will not disclose your information to any third parties without your written consent.

  • We will retain your personal information for a reasonable period of time that enables us to communicate with you, to provide you with Services, to maintain business records for audit purposes, to meet record-keeping requirements under applicable law(s), to defend or initiate any legal claims and to handle any queries or complaints you may have.

  • To the extent permitted under applicable law(s), you may ask us to return, destroy, or correct any inaccuracies regarding the personal data we hold about you, including any data you have provided to us. This does not include any data we are obliged to keep for administrative, legal, or security purposes. You may also ask us to restrict or limit our use of your personal information unless such restriction or limitation prevents us from complying with applicable law(s) or meeting a legal obligation.

    However, your rights above may be limited in cases where your request would disclose personal information of a third party or where such a request would infringe the rights of a third party (including our rights) or if you ask us to delete information which we are required by law to preserve or have legitimate interests in retaining. Other relevant exemptions may exist under the GDPR and national laws. To make a request concerning your rights set forth herein, please refer to the Contact Us section below.

  • We are a company based in China, and this Website is hosted in Hong Kong. Your use of our Website and Services will involve the transfer, storage, and processing of your personal information in Hong Kong and China. Please note that the information protection laws and other applicable laws of countries outside the European Economic Area (“EEA”), to which your information may be transferred, might not be as comprehensive as those in your country. We will take appropriate measures, in compliance with applicable law, to ensure that your personal information remains protected. Such measures include the use of EU Standard Contractual Clauses to safeguard the transfer of information outside of the EEA or other methods.

  • This Website and our Services are designed for general audience and are not intended for or directed to children.

  • In connection with the Services, we will not knowingly solicit or collect personal information from children under the age of 13. In the event we do collect such personal information inadvertently or unknowingly and we later learn about it, we will promptly delete such information. If you believe that children under the age of 13 may have provided personal information to us, please contact us using the Contact Us section of this Privacy Policy.

  • We process your personal information on the legal grounds that the processing is:

    1. Necessary for the performance of contractual obligation(s) between you and us, for example if we’re providing service(s) that you have requested;
    2. Necessary for compliance with our legal obligations;
    3. Necessary for our legitimate interests, such as preparing our communications to you and continuing to develop and improve our services; or
    4. With your consent or at your direction.

    If you do not provide certain information to us, we may, in some circumstances, be unable to comply with our obligations or provide you with the services that you request. We will inform you of the implications of not providing certain information.

    As set forth in the “Your rights” section, you are entitled, in accordance with applicable law, to object to or request restriction of processing your personal information, and to request access to, correction of, or deletion of your personal information. When we use your information with your consent, you have the right to withdraw such a consent at any time. Any requests should be submitted in writing to the address listed below in the Contact Us section. You also have the right to file a complaint with data protection authorities.

  • We may update this Privacy Policy from time to time. When we update the Privacy Policy, we will revise the “Effective Date” above with a new date. We recommend that you review the Privacy Policy each time you visit our Website to stay informed of our most current practices and policies.

Contact Us

If you have any questions about this Privacy Policy, please contact us.

Address : Cheerland Biotechnology, Cheerland Watson Center for Life Sciences and Technology, Shenzhen, Guangdong, China
Phone : +86 755 3638 3000
Email : [email protected]